Sometimes visitors try to visit a page on your website that doesn’t exist. They may have made a typo in the URL or clicked an outdated link.
Every website is prepared for that. Your site will recognize it as “Error 404: Page Not Found”. Your website will show a 404 page, explaining what happened.
Case closed, right? Well, not really. Your visitor still didn’t find the page they were looking for. If your 404 page only says “Page not found,” they’ll probably just leave. What if you could instead make a 404 page that helps people feel welcome, gets them to the right place