How to Create Content that Generates Exposure, Loyalty and Sales

How to Create Content that Generates Exposure, Loyalty and Sales

Good content strengthens relationships with your customers. “If you hit the right emotional buttons, your content allows people to engage, to trust you and to want to talk with you,” writes Cheryl Snapp Conner, CEO of SnappConner PR. Trust and engagement—isn’t that what we desire from prospects and current customers?

Some people hesitate to create content because they don’t understand the payoff for the investment. A great article will likely include research and several edits, but as Snapp Conner points out, “When it’s complete, you can break the 1,000 words into a series of tweets. You can do a short video on the topic. Even better, embed the video into the article. Talk about the theme on a podcast.” One piece of content can work hard for you, building trust and creating engagement in multiple arenas.

Read “How to Create Content that Generates Exposure, Loyalty and Sales” for more tips from Snapp Conner, as well as insights from Jeremy Knauff, CEO of Spartan Media. Together they offer fresh perspectives on why your business needs to provide content as part of its marketing campaign.

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How to Create Content that Generates Exposure, Loyalty and Sales

How to Create Content that Generates Exposure, Loyalty and Sales

Good content strengthens relationships with your customers. “If you hit the right emotional buttons, your content allows people to engage, to trust you and to want to talk with you,” writes Cheryl Snapp Conner, CEO of SnappConner PR. Trust and engagement—isn’t that what we desire from prospects and current customers?

Some people hesitate to create content because they don’t understand the payoff for the investment. A great article will likely include research and several edits, but as Snapp Conner points out, “When it’s complete, you can break the 1,000 words into a series of tweets. You can do a short video on the topic. Even better, embed the video into the article. Talk about the theme on a podcast.” One piece of content can work hard for you, building trust and creating engagement in multiple arenas.

Read “How to Create Content that Generates Exposure, Loyalty and Sales” for more tips from Snapp Conner, as well as insights from Jeremy Knauff, CEO of Spartan Media. Together they offer fresh perspectives on why your business needs to provide content as part of its marketing campaign.

Read More…

Enhance Security with Windows and Office

Enhance Security with Windows and Office

According to the World Trade Report, it takes hackers 4 minutes to get into servers through email attacks. And that it takes an average of 286 days to detect a security breach and an additional 80 days to repair the damage.

Enhance your security and go modern with Windows 10 and Microsoft 365 Business. Check out this infographic for more industry trends and see how you can protect your company against external threats and leaks with Windows 10 and Microsoft 365 Business security and compliance tools built into your devices.

Don’t let hackers access your data. Contact us at Webzworld to #GetModern today!

View: Enhance Security with Windows and Office

4 Reasons Businesses Should Make the Move

4 Reasons Businesses Should Make the Move

Are you considering moving to the cloud?

As global competition heats up and customers demand more innovative solutions, businesses are adopting cloud services at an increasing pace. What if you could lower your costs, increase productivity and enhance security?

Explore this eBook to discover four reasons small businesses should make the move.

View: 4 Reasons Businesses Should Make the Move

Customer Story: Think Up Consulting | Most Secure

Customer Story: Think Up Consulting | Most Secure


With its global client base increasing, Think Up Consulting needed to improve its remote working capabilities and enhance security. The company adopted Microsoft Teams to securely accommodate remote employees. And with Windows 10 and Microsoft 365 Business, Think Up unites its entire team. All employee devices are automatically updated with advanced-level security features, so Think Up can seamlessly deliver the top-notch service their customers expect and trust.

Crash Course in Microsoft 365 Business: How it Can Help You Grow Your Business

Crash Course in Microsoft 365 Business: How it Can Help You Grow Your Business

This e-book “crash course” will show you how adopting cloud-based Microsoft 365 Business gives you ever-improving versions of apps with new capabilities delivered every month. Learn how Microsoft 365 Business empowers you to access content from any device, coauthor with anyone in real time and use the power of AI to create more impactful content with less effort.

Contact our team at Webzworld to learn more about our Office 365 solutions.

View: Crash Course in Microsoft 365 Business: How it Can Help You Grow Your Business

Improve Productivity with Windows and Office

Improve Productivity with Windows and Office

Employees spend 50% more time collaborating with other employees. Yet many are still not working to their full potential because of disorganized collaboration, file sharing and decision-making processes.

With Windows 10 and Microsoft 365 Business, you can collaborate in real time and leverage the intelligence of the cloud with the latest from Windows 10 and Microsoft 365 Business. Check out this infographic for a quick view of industry trends, pain points, proof points and more on how going modern with Microsoft improves productivity.

To learn more, contact Webzworld.

View: Improve Productivity with Windows and Office

The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make

The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make

Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they’re discovering it’s not as easy as it sounds.

Businesses make mistakes with storytelling, and in this article Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler. Luhn says one example of a common error is when companies make a statement rather than tell a story. They write, “We have a great story,” but then fail to tell the story. “Having a story,” says Luhn, “isn’t the same as saying that you are telling a story.”

Read The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make” to learn about other common faux pas marketers make when using stories to connect with customers.

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Customer Story: Think Up Consulting | Most Productive

Customer Story: Think Up Consulting | Most Productive


Think Up Consulting is a business built on collaboration. Its 39 team members–known as Thinkers–spread their time across as many as 11 projects each. Seamless communication is a must for creating customized solutions for every Think Up customer.

With Microsoft Teams, Thinkers can easily access the tools they need from the platform. The company creates new channels for each project, so Thinkers can keep project-specific conversations and files organized and accessible. Since adopting Microsoft 365 Business, the company has quickly shifted much of its communications to Teams. Through Windows 10 and Microsoft 365 Business, Think Up has streamlined communications across the organization, improving productivity.

To learn more, contact us at Webzworld to #GetModern.