How to Turn Your Business Goals into a Strong Social Media Strategy

How to Turn Your Business Goals into a Strong Social Media Strategy

Social media plays an important role in marketing. Not only does it cost very little, but it’s a quick way to get valuable content to large audiences with a personal touch. Social media platforms are non-negotiable, but are you effectively utilizing them to meet your business’s goals?

In her article, “How to Turn Your Business Goals into a Strong Social Media Strategy,” writer Elissa Liu states that too many businesses fail to connect their goals with a complementary strategy—instead, they shoot from the hip and post or share what is convenient or what they think their targeted audience may like. There’s little follow-up and return on investment is unknown.

Instead, Liu suggests you create a strategy to meet a clearly defined goal. For example, if one of your business goals is to improve customer service, look at how you process complaints and questions. Some people are okay making a phone call, but others might prefer sending a comment through Facebook messenger. Liu points out that customers need several avenues to complain or question—and they expect timely responses. Do you know your response time on social media? Is it clearly defined within your company and is it tracked? It’s obvious reading this that social media response time affects customer service—but it’s amazing how many businesses do not utilize social media platforms with this understanding. Use Twitter, Facebook, YouTube, and LinkedIn to improve your customer service, if that is one of your business goals. Read Liu’s entire article for great tips on translating your business goals into social media goals!

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Cost Savings and Business Benefits Enabled by Windows 10 Security Features

Cost Savings and Business Benefits Enabled by Windows 10 Security Features

$1.1 million was saved by those using Windows 10 as a result of reduced productivity impact of malware infections. This Forrester Consulting study, commissioned by Microsoft, examines the Total Economic Impact™ of Windows 10 security features. Windows 10 provides a completely integrated solution, which impacts overall security and minimizes use of system resources.

Check out the full study to learn more about Windows 10 features to better understand the benefits, costs, and risks associated with this investment with Webzworld.

View: Cost Savings and Business Benefits Enabled by Windows 10 Security Features

Reduce costs with Windows and Office

Reduce costs with Windows and Office

70% of small and midsize businesses (SMBs) reinvest saved money into their business thanks to the cloud.

Simplify the process of keeping devices up to date while saving time, reducing costs, and gaining control. Check out this infographic–which shows industry trends, pain points, and proof points–to learn why and how.

And to find the right Windows 10 and Microsoft 365 Business solution for your business to reduce costs, contact our team at Webzworld.

View: Reduce costs with Windows and Office