Segment your robust email list into targeted groups based on your business needs.
Strategically send out blog articles and newsletters to those who would most read it. You can even craft different emails and newsletters linking to the same blog article.
For example, if you’re sending emails to your business suppliers, you’ll likely want to make them different than emails you are sending to your active customers.
Example:
MailChimp enables you to segment your emails based on location, engagement and interests.
Tips for segmenting your email:
Use a CRM like MailChimp or Constant Contact to segment your email lists
Use other tools, like Wishpond Social Contact Database to segment email lists by contest participation, Facebook likes, and geographic location
Send different emails targeting your different email lists
Amazon Route 53 is a highly available and scalable cloud Domain Name System (DNS) web service. It is designed to give developers and businesses an extremely reliable and cost effective way to route end users to Internet applications by translating names like www.example.com into the numeric IP addresses like 192.0.2.1 that computers use to connect to each other. Amazon Route 53 is fully compliant with IPv6 as well.
Amazon Route 53 effectively connects user requests to infrastructure running in AWS – such as Amazon EC2 instances, Elastic Load Balancing load balancers, or Amazon S3 buckets – and can also be used to route users to infrastructure outside of AWS. You can use Amazon Route 53 to configure DNS health checks to route traffic to healthy endpoints or to independently monitor the health of your application and its endpoints. Amazon Route 53 Traffic Flow makes it easy for you to manage traffic globally through a variety of routing types, including Latency Based Routing, Geo DNS, Geoproximity, and Weighted Round Robin—all of which can be combined with DNS Failover in order to enable a variety of low-latency, fault-tolerant architectures. Using Amazon Route 53 Traffic Flow’s simple visual editor, you can easily manage how your end-users are routed to your application’s endpoints—whether in a single AWS region or distributed around the globe. It also offers Domain Name Registration – you can purchase and manage domain names such as example.com and Amazon Route 53 will automatically configure DNS settings for your domains.
It is very flexible. Traffic Flow routes traffic based on multiple criteria, such as endpoint health, geographic location, and latency. You can configure multiple traffic policies and decide which policies are active at any given time. You can create and edit traffic policies using the simple visual editor in the console, AWS SDKs, or the Route 53 API. Traffic Flow’s versioning feature maintains a history of changes to your traffic policies, so you can easily roll back to a previous version using the console or API.
Few advantages of Route 53
Security — It can use the benefits of AWS Identity Access Management (IAM) to limit the who can access your VPC and what they can access. AWS IAM allows the user control access to web services and resources securely for your users. IAM allows for the creation and management of AWS users/groups, and the assignment of permissions to allow/deny access to AWS resources.
Reliability — As the policies above show, Amazon Route 53 is designed to help your system stay running, thanks to everything from latency-based to geographically-based policies. Being an AWS-native service, it’s in a good position to play nicely with all the other AWS services in your deployment.
Cost savings — It provides an efficient way to redirect website requests without extra hardware, and doesn’t charge for queries to certain AWS resources such as S3 buckets, ELBs, VPC endpoints, or CloudFront distributions.
Service level agreement — It provides service credits if the monthly uptime percentage fails to meet the service commitment in any billing cycle.
Time to propagate — It is designed to distribute DNS record updates to a network of DNS servers in approximately 60 seconds under typical work conditions.
Everything You Need To Know About Marketing Your Business During The Coronavirus
There is so much information floating around regarding COVID-19 : how to avoid it, proper hand-washing techniques, practicing social distancing, what to do if you get the virus and more.
But outside of personal concerns, there are added professional concerns for small business owners trying to minimize financial impact on their businesses during this time.
Marketing Strategies That You Can Utilize Now
1. Social Media Marketing
People are spending more time online now more than ever. With so many adults working from home, kids taking classes at home and people in general trying to stay in as much as possible during the Coronavirus, people are glued to social media right now! With increased reach, engagement and time spent on social platforms, why would a business owner choose now to pause their social media efforts? Put your brand in front of where your target audience is already scrolling.
2. Search Engine Optimization (SEO)
Given the nature of your business, is it common for consumers to Google search the product or service you provide? If so, SEO is a process that can help your website appear in the top rankings on a search results page .
3. Email Marketing
As a business owner, are you ever really done learning about your audience? Is there ever a good time to stop building relationships with potential customers? Whether you’re B2B or B2C, email marketing can be a great way to connect with your clients. For B2B businesses, take this time to nurture your existing leads via email newsletters! For B2C and ecommerce businesses, understand that consumers purchase from brands they trust. Establishing that brand-consumer trust is invaluable to the longevity of your business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing is a great way to do just that.
4. Social & Google Advertising
When business slows or uncertainties arise like they are now, it’s a common reaction for business owners to want to stop all advertising efforts. Why continue spending money if consumers aren’t actively purchasing as much, right? Wrong! First of all, it’s important to note that not all consumers are tightening their wallets. For those that are ready to spend now & continue life as normal, you want your business to be ready and in front of them! For consumers that aren’t spending as much now, they will later as soon as normalcy resumes, and who do you think they’ll purchase from? A business they spent all of COVID-19 learning about and familiarizing themselves with- not companies they didn’t see or hear about at all. Advertising on social media and Google keeps your brand relevant and in front of your target audience so that when they are ready to purchase, they purchase from you and not your competitors.
A small business without a digital advertising strategy is like a ship with no captain.
A small business starts out with one main goal in mind: to grow. To do that, they need to make people aware of their brand, products and services. To get their product or service out there, they need effective digital advertising strategies. The question now is which advertising strategy to use. Perhaps the best answer is the one that best fits the vision and goals of the company.
Digital Advertising Campaign Examples
1. Email Campaigns
Email campaigns need to be a must for small business advertising campaigns. At the forefront are email newsletters, which are very easy to set up. You place an opt-in form on your website so potential customers will know the latest updates about your company. These sign-ups are usually integrated into websites courtesy of email service providers.
2. PPC (Pay-Per-Click)
PPC ads have become a common and effective digital advertising strategy, but they can also be very expensive. In short, PPC allows your website to rank in the top paid search engine results for certain keywords people are searching on Google.
If your business is using keywords that are considered popular (and other businesses are competing for them), then get ready to spend some top dollar for it. But if you want to avoid that and still use PPC effectively, you can always use the more affordable longtail keywords.
Longtail keywords offer more options so you can find words that are cheaper and much more suited to your budget.
3. Content Marketing
Content marketing is a great option to drive traffic as well as engagement. In this campaign, you can use almost any kind of content that you have.
Depending on what you have or what you want to use at the moment, you can go with blogs, infographics, videos, and more. Your content is going to be driven by your keywords. So what you really need here is content that is rich in keywords without losing its quality.
4. Social Media
We all know the power of social media. It offers unmatched reach that other platforms find hard to rival.
Let us be clear about one thing, though. For social media outreach to work, you need to have the willingness to invest in it. And we are talking both time and money here.
Do you want it to be on Facebook? Or maybe you want it on Twitter? Our advise would be to spend some time researching your target audience to see which platform they’re active on the most!
Depending on which platform you choose, they’re may be organic (unpaid) options, or it may be more of a “pay-to-play” platform. Regardless, we’d recommend setting aside an advertising budget to help you accomplish your goals on social media.
Creating custom experiences is key to winning customers’ hearts that is the reason why ecommerce website design matters . Yes Ecommerce website design matter.
We’ve been designing high-performing websites for over 20 years, and eCommerce sites are at the core of our expertise.
We’re focused on creating strategic, compelling designs that deliver unique experiences, driving purchases and bringing users back again and again. It has to look good and give a good user experience.
What’s important in eCommerce website design
To sell products, you need to sell your users on your brand. Leading users to purchase means taking a closer look at who they are, what keeps them interested, and why they convert.
Audience insights:
People have tons of options on where to spend their money. By educating, solving problems, and meeting user objections, you make your business the best option. YES. ecommerce website design matters
Experience-driven design:
In today’s eCommerce landscape, user experience is everything. With customers becoming more discriminating, a compelling user experience is a powerful differentiator.
Purchasing convenience:
Complex and confusing experiences leave sales on the table. If users can’t get from product page to checkout in just a few clicks, they’ll start looking elsewhere. It should have the power to convenience a client to BUY and keep returning.
eCommerce website design matters can be seen from website like Amazon and Flipkart.
Ecommerce website designing is a costly affair. We need to develop it with the latest technology. Webzworld with an experience of over 20 years help you do it. We help you get your Ecommerce website design at a cost of just Rs.9999 / year only. Get more details on Ecommerce website design.
During this lockdown Ecommerce website would help you make your business grow. It would also allow you to provide your clients with products and receive payment directly into your bank account.
It’s human nature: people like things to be easy and clear. And today, people have seamless user experiences at their fingertips, every minute of every day. Expectations are high.
So when a digital property isn’t easy to use, people get frustrated. And when they get frustrated, they go elsewhere – leaving with a poor impression of your business.
The good news is that building a great user experience takes work, but it’s not magic. You need the right expertise, a passion for listening to your users, and a willingness to test and learn.
Our UX process
Discovery
Like any Webzworld engagement, an UX engagement starts with an understanding of the business goals driving your project, so we can set project goals and objectives and ultimately define success.
User Research
User research can take many forms. Semi-structured interviews, quantitative surveys, and user testing can all yield priceless insights, supporting later decisions with hard data.
We work with you to decide what kinds of user research make sense for your needs and budget, but we find user research is an investment that pays off in superior site performance.
User Testing
The ultimate test of any experience is how it performs with actual users. We use tools such as Optimal Workshop and Lookback to facilitate testing such as card sorting, first click testing, and task analysis. Again, we work closely with you to understand what kinds of user testing will make the most sense for your project.
Wireframing
Wireframes are representations of pages or screens. Prototypes take it one step further and show how important functionality will work.
Wireframes are not designs, but show the flow and key interactions to guide the UI/visual designer, who will use these blueprints to make the design mockups look spectacular.
Documentation and Tech Specs
Our UX team works side-by-side with designers and developers. They’re used to creating hyper-detailed specifications showing exactly how each interaction will work, so the experience can be built with maximum efficiency .
Combining deep research and modern design to create logos .
How we make great logos happen
Creating a new logo is a crystalizing moment for brands. We approach the task with clear objectives and a steady hand. Our process is grounded in research, iterative by design, and informed by years of hands-on work building brands across practically every industry.
Discovery
Getting your point of view
Our process begins at the source – with the client. Frank conversations about the state of a brand are integral to creating a logo that reflects (or positively changes) brand identity. Questions about external and internal brand perception, identity and aspirations, and competitive whitespace act as our compass as we move toward research, ideation and logo creation.
Research
Laying our foundation
Research and study are at the core of our logo design process. Before even our earliest sketches, we add context by spotting trends, studying competitors, and identifying promising audience segments. This lays a strategic foundation to guide the rest of the project and solidifies our understanding of brand identity, client vision, customer sentiment, and more.
Design
Crafting the heart of a brand
In a collaborative process, our designers and strategists meet to act on insights, inspiration and client feedback. It’s at this stage that we translate our body of research into logo concepts, which is as exciting for us as it is for you.
Using powerful storytelling to smooth the path to sales.
Getting content to work for you
Great content marketing is almost unfair. It brings qualified purchasers to you.
Helps drive conversions while providing brand lift, and continues to deliver value for years.
But in a crowded digital space, not every piece of content achieves its full potential. Content success requires agility, strategy, a willingness to provide value, and above all, persistence.
What to look for in a content marketer
Excellent writing and strong ideas are table stakes for content. Effective content marketers provide value by focusing on:
Collaboration. Strong content marketing combines writing talent and business know-how. Your content marketing agency should be able to draw out your team’s expertise and frame it compellingly.
Data. You don’t know exactly how content will perform until you put it out there, but your marketing partner needs to be ready to learn from the data when you do.
Amplification. In a noisy world, content has to be promoted to be seen. Behind your content creators, you need the marketing muscle to create space for your voice to be heard.
In a noisy world, content has to be promoted to be seen. Behind your content creators, you need the marketing muscle to create space for your voice to be heard.
Types of Content Marketing
Research
A deep dive into the facts
We start by getting to know your audience – their questions, their interests, and their needs. We examine content your competitors are creating to identify whitespace. We include content competitors who are fighting for your audience’s attention even if they’re not angling for their business.
We also take the time to really get to know you – we want to understand how you work, and what knowledge we can harness to produce the best possible content.
Ideation
Getting informed and inspired
Once we understand your business and our goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience and make their lives better. When we’ve come up with some winners, we pitch them to you for feedback.
Copywriting + Design
Putting pen to paper
Our experienced copywriters take what they’ve learned and apply your unique brand voice and perspective to create compelling pieces of content. From the beginning, the content team works closely with design to ensure that your content grabs audience attention and holds it with outstanding visuals.
Your website represents your brand. And a site that’s slow, unreliable, or hard to use is a website that customers and prospects will avoid. Internal teams also suffer when small website changes are agonizingly slow, and big changes are out of the question.
What to look for in a website developer
If you’re not a technology person, it’s not easy to choose a technology partner to develop your website. Fortunately, there are qualities you can look for without reviewing a single line of code.
A genuine interest in your business needs. The newest and shiniest solution isn’t always the most appropriate. Taking an interest in your business isn’t just polite – it’s the only way for your agency to make sure the solution fits your true requirements.
Rigorous project management. Your website agency must manage time and budget as well as the work quality. Webzworld has the tools, experience, and skills to keep the project on the rails and push the boundaries of possibility.
Our website development process
No two projects are the same, but our process has served us and our clients well across hundreds of website builds.
Technical Discovery
Assessing the situation, goals, and requirements
We begin by assessing your current environment and technology stack, speaking to your key stakeholders and tech leads. Our goal is to understand your business needs, and learn how these inform your technology requirements. If we’re also designing your website, technical discovery is part of an integrated discovery and strategy process.
Planning
Creating a tech strategy that works
An optimal technology architecture requires a skillful balancing of factors – current and future needs, workflows, integrations, regulatory requirements, in-house technical resources and, of course, budget – to arrive at the right solution.
Our experienced technology team acts as your strategic partners – helping you rebuild your tech stack or finding a solution that plays nicely with the tools you have.
Front- and Back-End Coding
Our development teams are fluent in the whole range of modern web development languages, including PHP, HTML5, CSS and Javascript. With our range of partnerships.
Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.
QA
Testing against over 100 checkpoints
We’re fanatical about QA, with dedicated teams ruthlessly evaluating the site against over 100 checkpoints before it even gets close to going live.
CMS Training + Launch
Preparing your team for handover
When we deliver your new site, we don’t just throw you the keys and run. We walk you through the CMS, show you how to use it (and how not to use it), and make sure everyone touching the website is comfortable with managing it. Launch day is time to celebrate – and to start planning enhancements that deliver even more value to your users and business.
Matching brands with the right advocates in digital world with Influencer Marketing
With more ads than ever vying for their attention, consumers today are selective with their trust. To cut through, brands need advocates their audiences like and believe in – which is where influencers shine. Yes it plays an important role.
Smart marketers focus on creating natural relationships with online trendsetters, no matter the size of their following. Influencer Marketing is a must. Look for agencies that:
Aren’t blinded by follower counts.
Just because someone has a million followers doesn’t mean they’ll get you a million fans. Experienced teams know how to spot the right people to promote your product – whether that’s micro-influencers marketing or markets or a true celebrity.
Understand the needs of influencers.
Many influencers marketing / marketers make their living online. As excited as they may be to work with your brand, they also need to see how it benefits the influencer marketer. Partner with an agency that influencers like and will go the extra mile to help.
Get the brand balance right.
Influencers have already put in the time to bond with their audience, so good influencer marketers don’t insist on total creative control. At the same time, influencer marketing and marketers should always be advocating for a relationship that serves the brand and the creator alike. You can have valuable detail about Influencer Marketing from a guru Seth Godin
To have a Influencer strategy in place is very important. This will help you get the best ROI from your website. 71% of influencers believe that it’s an honest and authentic voice that keeps their audience engaged. Influencer Marketing and Marketers videos help people select the brand and the product they are looking out for. This is the future for digital marketing.
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