Why UX is a brand and business need

Why UX is a brand and business need

It’s human nature: people like things to be easy and clear. And today, people have seamless user experiences at their fingertips, every minute of every day. Expectations are high.

So when a digital property isn’t easy to use, people get frustrated. And when they get frustrated, they go elsewhere – leaving with a poor impression of your business.

The good news is that building a great user experience takes work, but it’s not magic. You need the right expertise, a passion for listening to your users, and a willingness to test and learn.

Our UX process

Discovery

Like any Webzworld engagement, an UX engagement starts with an understanding of the business goals driving your project, so we can set project goals and objectives and ultimately define success.

User Research

User research can take many forms. Semi-structured interviews, quantitative surveys, and user testing can all yield priceless insights, supporting later decisions with hard data.

We work with you to decide what kinds of user research make sense for your needs and budget, but we find user research is an investment that pays off in superior site performance.

User Testing

The ultimate test of any experience is how it performs with actual users. We use tools such as Optimal Workshop and Lookback to facilitate testing such as card sorting, first click testing, and task analysis. Again, we work closely with you to understand what kinds of user testing will make the most sense for your project.

Wireframing

Wireframes are representations of pages or screens. Prototypes take it one step further and show how important functionality will work.

Wireframes are not designs, but show the flow and key interactions to guide the UI/visual designer, who will use these blueprints to make the design mockups look spectacular. 

Documentation and Tech Specs

Our UX team works side-by-side with designers and developers. They’re used to creating hyper-detailed specifications showing exactly how each interaction will work, so the experience can be built with maximum efficiency .